Blog
Practical guides on involuntary churn, dunning sequences, and recovering revenue from failed payments.
A founder doing $50k MRR. Solid acquisition. Good retention signals. But growth had stalled. The leak wasn't where he was looking — and it probably isn't where you're looking either.
Most SaaS businesses recover 20-30% of failed payments. The best recover 70%. This guide explains what separates them — the strategic framework, the business case, and why most DIY attempts fall short.
Stripe's built-in dunning works. Just not very well. Here's why the gap between 'basic' and 'smart' recovery matters, what it's costing you in real numbers, and what to look for in a dedicated recovery tool.
Most SaaS founders obsess over voluntary churn — customers who actively cancel. But there is a second type of churn that is quieter, harder to measure, and often twice as damaging. Here is what it is, why you are almost certainly underestimating it, and what to do.